As SMS messaging becomes a more integral part of business communication, ensuring that your messages are compliant with carrier regulations is crucial. One of the key steps in maintaining compliance is registering for 10DLC (10-Digit Long Code).
In this post, we’ll break down what 10DLC is, why it’s important, and how to ensure your business is registered to avoid potential disruptions in your messaging services.
What is 10DLC? #
10DLC (10-Digit Long Code) is a messaging system designed to support the growing demand for business SMS communication. Unlike short codes, which are typically five or six digits long, 10DLC numbers look like regular phone numbers but are tailored for application-to-person (A2P) messaging, such as sending notifications, alerts, or marketing messages from businesses to customers.
10DLC provides a more reliable and high-volume messaging option than traditional long codes (which are more suited for person-to-person texting), while also maintaining cost-efficiency for businesses.
Why Does 10DLC Registration Matter? #
As more businesses leverage SMS to communicate with their customers, carriers are enforcing 10DLC registration to reduce spam, ensure message deliverability, and protect consumers from unsolicited or fraudulent messaging.
If your 10DLC number is not properly registered with carriers, there’s a good chance that your outbound SMS messages will be blocked. This means important messages, notifications, or marketing campaigns might never reach your customers, which could negatively impact your business.
Here’s why registration is important:
- Carrier Compliance: Carriers like AT&T and Verizon are enforcing stricter rules for business messaging to cut down on spam. Registering ensures your messages meet these compliance requirements.
- Message Deliverability: Registered 10DLC numbers are given priority when it comes to message deliverability, ensuring your texts get through to your customers.
- Avoid Penalties: Unregistered numbers risk being blocked or incurring additional fees due to non-compliance with carrier regulations.
How to Complete Your 10DLC Registration #
Registering for 10DLC is a straightforward process. Here’s what you need to do:
- Provide Business Information: Submit basic details about your company, including your business name, tax ID, and industry.
- Register Your Campaign: Explain the purpose of your SMS campaigns (e.g., customer alerts, marketing, or notifications).
- Complete Carrier Approval: Once submitted, your information will be reviewed, and carriers will approve your registration.
Your SMS provider should guide you through this process or handle the registration on your behalf. Be sure to check with your provider if you’re unsure about your registration status.
What Happens if You Don’t Register #
If you don’t complete your 10DLC registration , carriers may start blocking your outbound SMS messages. This could lead to:
- Disrupted communication with customers, including missed notifications, alerts, or updates.
- Lost revenue opportunities from marketing messages that fail to reach your audience.
- Potential penalties or higher fees for non-compliant messaging.
Act Now to Avoid SMS Blocking #
With the deadline approaching, now is the time to ensure your business is compliant. If you haven’t registered for 10DLC, we strongly recommend starting the process today to avoid any service disruptions.
If you have questions about 10DLC or need help with registration, feel free to contact us. We’re here to help you navigate the process and ensure your messaging campaigns continue to run smoothly.
