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Understanding 10DLC: What It Is and Why Your Business Needs to Register #

As businesses continue to rely on SMS and MMS for marketing and communication, it’s essential to stay up-to-date with the latest regulations governing business messaging. One such change is the introduction of 10DLC (10-Digit Long Code), which impacts how businesses can send messages to customers in the U.S.

What is 10DLC? #

10DLC is a messaging system introduced by U.S. mobile carriers that allows businesses to send SMS and MMS messages using local 10-digit phone numbers. Unlike short codes, which are five or six digits long and often shared by multiple businesses, 10DLC provides a dedicated long-code solution. It offers a more cost-effective, scalable, and compliant way for businesses to communicate with their customers via text messages.

Why was 10DLC Introduced? #

10DLC was introduced to address the increasing volume of business text messaging while ensuring that messaging remains secure, spam-free, and high in deliverability. By requiring businesses to register their phone numbers and use dedicated codes, mobile carriers can filter out spam more effectively and protect end users from unwanted messages.

What Does This Mean for Your Business? #

If your business sends SMS or MMS messages to U.S. phone numbers, you will need to register for 10DLC. Failing to do so could result in:

  • Message filtering: Unregistered businesses may see a significant drop in deliverability as mobile carriers could filter or block messages.
  • Fines: Carriers may impose fines on businesses that fail to comply with 10DLC registration requirements.
  • Service disruption: Continued failure to comply could result in the suspension of your messaging services.

Benefits of 10DLC #

By registering your business for 10DLC, you can expect:

  • Higher deliverability: Registered businesses will experience better message deliverability, as carriers prioritize messages from verified sources.
  • Improved reputation: By using a registered 10-digit long code, businesses gain credibility with both carriers and customers.
  • Scalability: 10DLC provides businesses with the flexibility to send a higher volume of messages compared to older systems.

How to Register for 10DLC #

Registering for 10DLC is a straightforward process. You’ll need to provide some basic business information, such as your legal business name, tax ID, and use case for messaging. Once registered, your 10-digit number will be approved for use, ensuring compliance with the new regulations.

If you’re already a customer of ours, we’re here to help you through the registration process and ensure your business stays compliant. Contact us for more details or assistance.

Stay Compliant and Protect Your Business #

Adapting to 10DLC is critical for ensuring your messages reach customers without disruption. By registering your business for 10DLC, you’ll avoid potential fines, prevent message filtering, and improve the deliverability and credibility of your business communications.

If you have any questions or need guidance, please feel free to reach out to our team. We’re here to help you navigate these changes and keep your messaging running smoothly.

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